{"title":"ALL SHIRTS","description":"\u003cp\u003eHere is all the collection\u003c\/p\u003e","products":[{"product_id":"criss-cross","title":"Criss-Cross Telia Rumal Cotton Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA shirt rooted in one of India’s most distinctive handloom traditions.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from \u003cstrong\u003eTelia Rumal Double Ikat cotton\u003c\/strong\u003e, the fabric is created through an intricate resist-dyeing process in which both the warp and weft yarns are patterned before they meet on the loom. The tradition also involves an oil-treatment process that gives Telia Rumal its name and distinctive character. The result is a textile recognised for its striking geometry, softly feathered Ikat edges and unmistakably handcrafted finish. Telia Rumal is also a \u003cstrong\u003eGI-registered textile of Telangana\u003c\/strong\u003e, with its GI registration associated with the Puttapaka handloom cluster. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eReimagined by \u003cstrong\u003eHouse of Roh\u003c\/strong\u003e as contemporary menswear, the lightweight cotton makes the shirt breathable and comfortable while allowing the richness of the weave to take centre stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Telia Rumal Double Ikat Cotton\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Telangana, India\u003cbr\u003e\u003cstrong\u003eCraft:\u003c\/strong\u003e Handwoven Double Ikat\u003cbr\u003e\u003cstrong\u003eFeel:\u003c\/strong\u003e Lightweight, breathable and soft\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003eRelaxed boxy fit with a straight silhouette and easy drape\u003cbr\u003e\u003cstrong\u003eCharacter:\u003c\/strong\u003e Every piece carries subtle variations in weave and pattern — a signature of handcrafted textiles.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eGentle hand wash separately in cold water. Use a mild detergent and avoid soaking for long periods. Do not bleach, scrub, twist or wring. Dry naturally in the shade to help preserve the colour and weave. Iron on low to medium heat, preferably on the reverse. Dry cleaning may also be used when you want to preserve the garment’s finish for longer.\u003c\/p\u003e\n\u003ch3\u003eHow to Style It\u003c\/h3\u003e\n\u003cp\u003eLet the weave be the statement. Pair your Telia Rumal shirt with \u003cstrong\u003esolid black, ivory, beige or navy trousers\u003c\/strong\u003e and minimal footwear. For an easy daytime look, wear it untucked with relaxed trousers or tailored shorts and loafers. For dinner or an occasion, pair it with well-cut trousers, leather shoes and a simple watch. If layering, choose an unstructured jacket in a solid neutral shade rather than introducing another pattern.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHouse of Roh styling principle:\u003c\/strong\u003e \u003cem\u003eKeep everything around the shirt quiet. Let the handloom do the talking.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/Size_guide_Shirts.png?v=1789032067\" alt=\"\"\u003e\u003c\/p\u003e","brand":"House of Roh","offers":[{"title":"White on Black \/ M \/ Long","offer_id":54287840412016,"sku":"TR-CC-WB-M","price":4099.0,"currency_code":"INR","in_stock":true},{"title":"White on Black \/ M \/ Short","offer_id":54288412180848,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"White on Black \/ XL \/ Long","offer_id":54287840444784,"sku":"TR-CC-WB-XL","price":4099.0,"currency_code":"INR","in_stock":false},{"title":"White on Black \/ XL \/ Short","offer_id":54288412213616,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"White on Black \/ 2XL \/ Long","offer_id":54287840477552,"sku":"TR-CC-WB-2XL","price":4099.0,"currency_code":"INR","in_stock":false},{"title":"White on Black \/ 2XL \/ Short","offer_id":54288412246384,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"White on Black \/ L \/ Long","offer_id":54287840510320,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"White on Black \/ L \/ Short","offer_id":54288412279152,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"White on Black \/ S \/ Long","offer_id":54287840543088,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"White on Black \/ S \/ Short","offer_id":54288412311920,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Black on White \/ M \/ Long","offer_id":54287840739696,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Black on White \/ M \/ Short","offer_id":54288412344688,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Black on White \/ XL \/ Long","offer_id":54287840772464,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":true},{"title":"Black on White \/ XL \/ Short","offer_id":54288412377456,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Black on White \/ 2XL \/ Long","offer_id":54287840805232,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Black on White \/ 2XL \/ Short","offer_id":54288412410224,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Black on White \/ L \/ Long","offer_id":54287840838000,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":true},{"title":"Black on White \/ L \/ Short","offer_id":54288412442992,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Black on White \/ S \/ Long","offer_id":54287840870768,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Black on White \/ S \/ Short","offer_id":54288412475760,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ M \/ Long","offer_id":54287841067376,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":true},{"title":"Blue on White \/ M \/ Short","offer_id":54288412508528,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ XL \/ Long","offer_id":54287841100144,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ XL \/ Short","offer_id":54288412541296,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ 2XL \/ Long","offer_id":54287841132912,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ 2XL \/ Short","offer_id":54288412574064,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ L \/ Long","offer_id":54287841165680,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":true},{"title":"Blue on White \/ L \/ Short","offer_id":54288412606832,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ S \/ Long","offer_id":54287841198448,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ S \/ Short","offer_id":54288412639600,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/CrissCrossCheckeredWhiteonBlackShortSleeveFront.png?v=1787940339"},{"product_id":"mangalagiri-cotton-shirt","title":"Mangalagiri Cotton Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA modern shirt shaped by one of Andhra Pradesh’s enduring handloom traditions.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted in \u003cstrong\u003eMangalagiri cotton\u003c\/strong\u003e, the fabric is lightweight, breathable and comfortable against the skin, making it particularly well suited to warm weather. Its understated texture and clean appearance allow the beauty of the handwoven fabric to come through without feeling overly formal.\u003c\/p\u003e\n\u003cp\u003eAt \u003cstrong\u003eHouse of Roh\u003c\/strong\u003e, we reimagine this traditional textile as an easy contemporary shirt — one that can move effortlessly between everyday dressing, travel, dinners and occasions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Mangalagiri Cotton\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Andhra Pradesh, India\u003cbr\u003e\u003cstrong\u003eCraft:\u003c\/strong\u003e Handwoven\u003cbr\u003e\u003cstrong\u003eFeel:\u003c\/strong\u003e Lightweight, breathable and comfortable\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed boxy fit with a straight silhouette and easy drape\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday wear, holidays, dinners, celebrations and smart-casual occasions\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSubtle variations in weave, texture and colour are characteristic of handcrafted textiles and make each piece distinctive.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cp\u003eGentle \u003cstrong\u003ehand wash separately in cold water\u003c\/strong\u003e using a mild detergent. Avoid soaking for long periods. Do not bleach, scrub, twist or wring the garment. Dry naturally \u003cstrong\u003ein the shade\u003c\/strong\u003e to help preserve the colour and texture of the fabric.\u003c\/p\u003e\n\u003cp\u003eIron on \u003cstrong\u003elow to medium heat\u003c\/strong\u003e, preferably on the reverse. For shirts featuring \u003cstrong\u003ezari detailing\u003c\/strong\u003e, avoid ironing directly over the zari; place a thin cotton cloth over it before ironing. Dry cleaning may also be preferred for zari-detailed pieces.\u003c\/p\u003e\n\u003ch3\u003eHow to Style It\u003c\/h3\u003e\n\u003cp\u003eThe relaxed silhouette makes this an easy shirt to dress up or down.\u003c\/p\u003e\n\u003cp\u003ePair it with \u003cstrong\u003eivory or beige trousers and brown loafers\u003c\/strong\u003e for a refined daytime look. For evenings, wear it with \u003cstrong\u003eblack or navy trousers\u003c\/strong\u003e, minimal leather footwear and a simple watch. For a more relaxed look, leave it untucked with tailored trousers, chinos or shorts.\u003c\/p\u003e\n\u003cp\u003eIf the shirt features zari, keep the rest of the outfit understated and let the detailing take centre stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHouse of Roh styling principle:\u003c\/strong\u003e \u003cem\u003eEasy silhouettes. Indian textiles. Nothing unnecessary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/Size_guide_Shirts.png?v=1789032067\" alt=\"\"\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Roh","offers":[{"title":"M \/ Regular","offer_id":54288520806768,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":false},{"title":"M \/ Cuban","offer_id":54288520839536,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":true},{"title":"S \/ Regular","offer_id":54288520872304,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":false},{"title":"S \/ Cuban","offer_id":54288520905072,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":false},{"title":"L \/ Regular","offer_id":54288520937840,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":false},{"title":"L \/ Cuban","offer_id":54288520970608,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Regular","offer_id":54288521003376,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":false},{"title":"XL \/ Cuban","offer_id":54288521036144,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":true},{"title":"2XL \/ Regular","offer_id":54288521068912,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":false},{"title":"2XL \/ Cuban","offer_id":54288521101680,"sku":null,"price":2799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/ChatGPT_Image_Aug_18_2026_04_46_04_PM.png?v=1789044423"},{"product_id":"pochampally-double-ikat-shirt","title":"Pochampally Double Ikat Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA contemporary expression of one of India’s most intricate handloom traditions.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted in \u003cstrong\u003ePochampally Double Ikat cotton\u003c\/strong\u003e, this shirt is woven using a highly precise process in which both the warp and weft yarns are resist-dyed before weaving. As the yarns come together on the loom, the pattern gradually takes shape, creating the distinctive geometry and softly feathered edges associated with Double Ikat.\u003c\/p\u003e\n\u003cp\u003eLightweight, breathable and rich in character, the fabric brings together traditional craftsmanship and everyday ease. At \u003cstrong\u003eHouse of Roh\u003c\/strong\u003e, it is reimagined in a relaxed silhouette that lets the textile remain the focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Pochampally Double Ikat Cotton\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Telangana, India\u003cbr\u003e\u003cstrong\u003eCraft:\u003c\/strong\u003e Handwoven Double Ikat\u003cbr\u003e\u003cstrong\u003eFeel:\u003c\/strong\u003e Lightweight, breathable and soft\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed boxy fit with a straight silhouette and easy drape\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday wear, dinners, holidays, gatherings and smart-casual occasions\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSubtle variations in pattern alignment, weave and colour are inherent to handcrafted Ikat and are part of what makes every piece unique.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cp\u003eGentle \u003cstrong\u003ehand wash separately in cold water\u003c\/strong\u003e using a mild detergent. Avoid soaking for long periods, particularly during the first few washes.\u003c\/p\u003e\n\u003cp\u003eDo not bleach, scrub, twist or wring the garment. Dry naturally \u003cstrong\u003ein the shade\u003c\/strong\u003e to help preserve the depth of colour and integrity of the weave. Iron on \u003cstrong\u003elow to medium heat\u003c\/strong\u003e, preferably on the reverse.\u003c\/p\u003e\n\u003cp\u003eDry cleaning may also be used when you want to preserve the garment’s finish for longer.\u003c\/p\u003e\n\u003ch3\u003eHow to Style It\u003c\/h3\u003e\n\u003cp\u003eBecause Double Ikat already carries a strong visual language, keep the rest of the outfit clean and understated.\u003c\/p\u003e\n\u003cp\u003ePair it with \u003cstrong\u003eblack, navy, beige or ivory trousers\u003c\/strong\u003e and simple loafers or leather sandals for an easy, refined look. For casual dressing, wear it untucked with relaxed trousers, chinos or tailored shorts. For dinner or an occasion, pair it with structured trousers, minimal footwear and a simple watch.\u003c\/p\u003e\n\u003cp\u003eAvoid competing prints and let the weave remain the statement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHouse of Roh styling principle:\u003c\/strong\u003e \u003cem\u003eLet the handloom lead. Keep everything else quiet.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/Size_guide_Shirts.png?v=1789032067\" alt=\"\"\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Roh","offers":[{"title":"Blue \/ Long \/ S","offer_id":54288532341104,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Blue \/ Long \/ M","offer_id":54288532373872,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Blue \/ Long \/ L","offer_id":54288532406640,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Blue \/ Long \/ XL","offer_id":54288532439408,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Blue \/ Long \/ 2XL","offer_id":54288532472176,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Blue \/ Short \/ S","offer_id":54288532504944,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Blue \/ Short \/ M","offer_id":54288532537712,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ Short \/ L","offer_id":54288532570480,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ Short \/ XL","offer_id":54288532603248,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Blue \/ Short \/ 2XL","offer_id":54288532636016,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ Long \/ S","offer_id":54288532668784,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ Long \/ M","offer_id":54288532701552,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"Red \/ Long \/ L","offer_id":54288532734320,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"Red \/ Long \/ XL","offer_id":54288532767088,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ Long \/ 2XL","offer_id":54288532799856,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ Short \/ S","offer_id":54288532832624,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ Short \/ M","offer_id":54288532865392,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ Short \/ L","offer_id":54288532898160,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ Short \/ XL","offer_id":54288532930928,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ Short \/ 2XL","offer_id":54288532963696,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Navy \/ Long \/ S","offer_id":54288532996464,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Navy \/ Long \/ M","offer_id":54288533029232,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"Navy \/ Long \/ L","offer_id":54288533062000,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"Navy \/ Long \/ XL","offer_id":54288533094768,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Navy \/ Long \/ 2XL","offer_id":54288533127536,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Navy \/ Short \/ S","offer_id":54288533160304,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Navy \/ Short \/ M","offer_id":54288533193072,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Navy \/ Short \/ L","offer_id":54288533225840,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Navy \/ Short \/ XL","offer_id":54288533258608,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false},{"title":"Navy \/ Short \/ 2XL","offer_id":54288533291376,"sku":null,"price":0.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/Double_Ikat_Red.png?v=1789044423"},{"product_id":"single-motif-telia-rumal-shirt","title":"Single Motif Telia Rumal Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA shirt rooted in one of India’s most distinctive handloom traditions.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from \u003cstrong\u003eTelia Rumal Double Ikat cotton\u003c\/strong\u003e, the fabric is created through an intricate resist-dyeing process in which both the warp and weft yarns are patterned before they meet on the loom. The tradition also involves an oil-treatment process that gives Telia Rumal its name and distinctive character. The result is a textile recognised for its striking geometry, softly feathered Ikat edges and unmistakably handcrafted finish. Telia Rumal is also a \u003cstrong\u003eGI-registered textile of Telangana\u003c\/strong\u003e, with its GI registration associated with the Puttapaka handloom cluster. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eReimagined by \u003cstrong\u003eHouse of Roh\u003c\/strong\u003e as contemporary menswear, the lightweight cotton makes the shirt breathable and comfortable while allowing the richness of the weave to take centre stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Telia Rumal Double Ikat Cotton\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Telangana, India\u003cbr\u003e\u003cstrong\u003eCraft:\u003c\/strong\u003e Handwoven Double Ikat\u003cbr\u003e\u003cstrong\u003eFeel:\u003c\/strong\u003e Lightweight, breathable and soft\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed boxy fit\u003cbr\u003e\u003cstrong\u003eCharacter:\u003c\/strong\u003e Every piece carries subtle variations in weave and pattern — a signature of handcrafted textiles.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eGentle \u003cstrong\u003ehand wash separately in cold water\u003c\/strong\u003e. Use a mild detergent and avoid soaking for long periods. Do not bleach, scrub, twist or wring. Dry naturally in the shade to help preserve the colour and weave. \u003cstrong\u003eIron on low to medium heat, preferably on the reverse\u003c\/strong\u003e. Dry cleaning may also be used when you want to preserve the garment’s finish for longer.\u003c\/p\u003e\n\u003ch3\u003eHow to Style It\u003c\/h3\u003e\n\u003cp\u003eLet the weave be the statement. Pair your Telia Rumal shirt with \u003cstrong\u003esolid black, ivory, beige or navy trousers\u003c\/strong\u003e and minimal footwear. For an easy daytime look, wear it untucked with relaxed trousers or tailored shorts and loafers. For dinner or an occasion, pair it with well-cut trousers, leather shoes and a simple watch. If layering, choose an unstructured jacket in a solid neutral shade rather than introducing another pattern.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHouse of Roh styling principle:\u003c\/strong\u003e \u003cem\u003eKeep everything around the shirt quiet. Let the handloom do the talking.\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Roh","offers":[{"title":"S \/ Red","offer_id":54288534700400,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"S \/ Blue on White","offer_id":54293601223024,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"M \/ Red","offer_id":54288534733168,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Blue on White","offer_id":54293601255792,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"L \/ Red","offer_id":54288534765936,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Blue on White","offer_id":54293601288560,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Red","offer_id":54288534798704,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"XL \/ Blue on White","offer_id":54293601321328,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":true},{"title":"2XL \/ Red","offer_id":54288534831472,"sku":null,"price":4099.0,"currency_code":"INR","in_stock":false},{"title":"2XL \/ Blue on White","offer_id":54293601354096,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/RedTeliaRumalFullSleeve2.png?v=1789045977"},{"product_id":"double-motif-telia-rumal-shirt","title":"Double Motif Telia Rumal Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA shirt rooted in one of India’s most distinctive handloom traditions.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted from \u003cstrong\u003eTelia Rumal Double Ikat cotton\u003c\/strong\u003e, the fabric is created through an intricate resist-dyeing process in which both the warp and weft yarns are patterned before they meet on the loom. The tradition also involves an oil-treatment process that gives Telia Rumal its name and distinctive character. The result is a textile recognised for its striking geometry, softly feathered Ikat edges and unmistakably handcrafted finish. Telia Rumal is also a \u003cstrong\u003eGI-registered textile of Telangana\u003c\/strong\u003e, with its GI registration associated with the Puttapaka handloom cluster. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eReimagined by \u003cstrong\u003eHouse of Roh\u003c\/strong\u003e as contemporary menswear, the lightweight cotton makes the shirt breathable and comfortable while allowing the richness of the weave to take centre stage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Telia Rumal Double Ikat Cotton\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Telangana, India\u003cbr\u003e\u003cstrong\u003eCraft:\u003c\/strong\u003e Handwoven Double Ikat\u003cbr\u003e\u003cstrong\u003eFeel:\u003c\/strong\u003e Lightweight, breathable and soft\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed boxy fit\u003cbr\u003e\u003cstrong\u003eCharacter:\u003c\/strong\u003e Every piece carries subtle variations in weave and pattern — a signature of handcrafted textiles.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eGentle hand wash separately in cold water. Use a mild detergent and avoid soaking for long periods. Do not bleach, scrub, twist or wring. Dry naturally in the shade to help preserve the colour and weave. Iron on low to medium heat, preferably on the reverse. Dry cleaning may also be used when you want to preserve the garment’s finish for longer.\u003c\/p\u003e\n\u003ch3\u003eHow to Style It\u003c\/h3\u003e\n\u003cp\u003eLet the weave be the statement. Pair your Telia Rumal shirt with \u003cstrong\u003esolid black, ivory, beige or navy trousers\u003c\/strong\u003e and minimal footwear. For an easy daytime look, wear it untucked with relaxed trousers or tailored shorts and loafers. For dinner or an occasion, pair it with well-cut trousers, leather shoes and a simple watch. If layering, choose an unstructured jacket in a solid neutral shade rather than introducing another pattern.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHouse of Roh styling principle:\u003c\/strong\u003e \u003cem\u003eKeep everything around the shirt quiet. Let the handloom do the talking.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/Size_guide_Shirts.png?v=1789032067\" alt=\"\"\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"House of Roh","offers":[{"title":"Blue on White \/ S \/ Long","offer_id":54288546693488,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ S \/ Short","offer_id":54288594960752,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ M \/ Long","offer_id":54288594993520,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ M \/ Short","offer_id":54288595026288,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ L \/ Long","offer_id":54288595059056,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Blue on White \/ L \/ 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Short","offer_id":54288595517808,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ S \/ Long","offer_id":54288546759024,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ S \/ Short","offer_id":54288595550576,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ M \/ Long","offer_id":54288595583344,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ M \/ Short","offer_id":54288595616112,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ L \/ Long","offer_id":54288595648880,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ L \/ Short","offer_id":54288595681648,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ XL \/ Long","offer_id":54288595714416,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ XL \/ Short","offer_id":54288595747184,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ 2XL \/ Long","offer_id":54288595779952,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Blue Black White \/ 2XL \/ Short","offer_id":54288595812720,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ S \/ Long","offer_id":54288595845488,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ S \/ Short","offer_id":54288595878256,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ M \/ Long","offer_id":54288595911024,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ M \/ Short","offer_id":54288595943792,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ L \/ Long","offer_id":54288595976560,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ L \/ Short","offer_id":54288596009328,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ XL \/ Long","offer_id":54288596042096,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ XL \/ Short","offer_id":54288596074864,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ 2XL \/ Long","offer_id":54288596107632,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Black White \/ 2XL \/ Short","offer_id":54288596140400,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ S \/ Long","offer_id":54288596173168,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ S \/ Short","offer_id":54288596205936,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ M \/ Long","offer_id":54288596238704,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ M \/ Short","offer_id":54288596271472,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ L \/ Long","offer_id":54288596304240,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ L \/ Short","offer_id":54288596337008,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ XL \/ Long","offer_id":54288596369776,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ XL \/ Short","offer_id":54288596402544,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ 2XL \/ Long","offer_id":54288596435312,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Red Blue White \/ 2XL \/ Short","offer_id":54288596468080,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ S \/ Long","offer_id":54288596500848,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ S \/ Short","offer_id":54288596533616,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ M \/ Long","offer_id":54288596566384,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ M \/ Short","offer_id":54288596599152,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ L \/ Long","offer_id":54288596631920,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ L \/ Short","offer_id":54288596664688,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ XL \/ Long","offer_id":54288596697456,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ XL \/ Short","offer_id":54288596730224,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ 2XL \/ Long","offer_id":54288596762992,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Maroon Black White \/ 2XL \/ Short","offer_id":54288596795760,"sku":null,"price":5200.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ S \/ Long","offer_id":54293521236336,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ S \/ Short","offer_id":54293521269104,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ M \/ Long","offer_id":54293521301872,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ M \/ Short","offer_id":54293521334640,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ L \/ Long","offer_id":54293521367408,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ L \/ Short","offer_id":54293521400176,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ XL \/ Long","offer_id":54293521432944,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ XL \/ Short","offer_id":54293521465712,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ 2XL \/ Long","offer_id":54293521498480,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false},{"title":"Black Red White \/ 2XL \/ Short","offer_id":54293521531248,"sku":null,"price":5400.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/9636\/3120\/files\/Blue_black_white_Full_Sleeves_Front.png?v=1789046864"},{"product_id":"mayurbhanj-futa-checks-cotton-shirt","title":"Mayurbhanj Futa Checks Cotton Shirt","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA quiet check with a much deeper story.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted in \u003cstrong\u003eMayurbhanj Futa Checks cotton\u003c\/strong\u003e, this shirt draws from a textile tradition closely associated with the \u003cstrong\u003eSantal communities of Mayurbhanj, Odisha\u003c\/strong\u003e. Traditionally woven in cotton, Futa or Phuta textiles are recognised by their checked compositions and understated geometric character. Historical examples were made not merely as decorative cloth, but as garments embedded in everyday and ceremonial life. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor \u003cstrong\u003eHouse of Roh\u003c\/strong\u003e, the traditional check is reworked into an easy contemporary shirt — breathable, tactile and distinctive without being loud. The relaxed construction allows the handloom character of the cotton to fall naturally on the body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e Mayurbhanj Futa Checks Cotton\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Mayurbhanj, Odisha, India\u003cbr\u003e\u003cstrong\u003eTradition:\u003c\/strong\u003e Santal \/ Santali textile tradition\u003cbr\u003e\u003cstrong\u003eCharacter:\u003c\/strong\u003e Traditional checks with the subtle irregularities of handcrafted cloth\u003cbr\u003e\u003cstrong\u003eFeel:\u003c\/strong\u003e Breathable, lightweight and comfortable\u003cbr\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed boxy fit with a straight silhouette and easy drape\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday dressing, travel, relaxed workwear, lunches, dinners and weekends\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSmall variations in the checks, weave and texture are characteristic of handcrafted textiles and make each piece individual.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Story of Futa\u003c\/h3\u003e\n\u003cp\u003eThe Futa tradition offers an interesting glimpse into the textile culture of Mayurbhanj. An archival \u003cstrong\u003e19th-century Futa saree\u003c\/strong\u003e, dated to 1800–1899, is documented as a white cotton textile with checks and motifs from \u003cstrong\u003eMudrajodi village in Mayurbhanj\u003c\/strong\u003e. It records the garment as something women wore to weddings as well as while visiting the \u003cem\u003emela\u003c\/em\u003e or market — showing how the textile moved naturally between special occasions and everyday life. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eChecks also have a strong association with traditional Santal dress in the region. Sources documenting Santali clothing describe Futa\/Phuta checks in garments worn by both women and men, including traditional sarees and \u003cem\u003ekacha\u003c\/em\u003e or dhoti forms. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eFrom the Weaving Community\u003c\/h3\u003e\n\u003cp\u003eThe story is also one of revival. Parts of Mayurbhanj's traditional weaving knowledge had declined substantially over time. More recently, initiatives in the district have been working with \u003cstrong\u003etribal women to relearn weaving, operate community weaving centres and create new livelihoods around the craft\u003c\/strong\u003e. Women-led organisations such as Tanta Gatha describe their work as reviving Mayurbhanj's tribal weaving traditions while enabling women artisans to participate directly in the economic value created by the textile. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cp\u003eGentle \u003cstrong\u003ehand wash separately in cold water\u003c\/strong\u003e using a mild detergent. Do not soak for extended periods, particularly during the first few washes.\u003c\/p\u003e\n\u003cp\u003eAvoid bleach and harsh detergents. Do not scrub, twist or wring the garment. Dry naturally \u003cstrong\u003ein the shade\u003c\/strong\u003e to help preserve the colour and structure of the weave. Iron on \u003cstrong\u003elow to medium heat\u003c\/strong\u003e, preferably on the reverse.\u003c\/p\u003e\n\u003cp\u003eFor the longest life, wash only when necessary and allow the shirt to air between wears.\u003c\/p\u003e\n\u003ch3\u003eHow to Style It\u003c\/h3\u003e\n\u003cp\u003eFuta checks are graphic without being overpowering, so this is an especially versatile handloom shirt.\u003c\/p\u003e\n\u003cp\u003ePair it with \u003cstrong\u003eivory, stone or beige trousers\u003c\/strong\u003e for an easy daytime look. For evenings, wear it with \u003cstrong\u003enavy, charcoal or black trousers\u003c\/strong\u003e and clean leather loafers. The relaxed boxy silhouette also works well untucked with straight-leg trousers, linen pants or tailored shorts.\u003c\/p\u003e\n\u003cp\u003eFor a more contemporary House of Roh look, wear it with slightly wider trousers and minimal footwear. Avoid introducing another strong check or print — allow the rhythm of the Futa weave to remain the focal point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHouse of Roh styling principle:\u003c\/strong\u003e \u003cem\u003eAn old weave. An easy silhouette. 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