Too Long, Can't Read?
House of Roh began with a simple thought: Indian women have long known, valued and passed down the stories of textiles, while men are rarely encouraged to know what they wear. We created House of Roh to bring India’s extraordinary handlooms into the contemporary male wardrobe — through familiar silhouettes, thoughtful design and fabrics with a distinct origin, technique and story. Our aim is simple: to help men wear handloom not just for occasions, but as a natural part of everyday life.
"I've Got Time, I Want to Know the Story Closely"-
It Began With a Question
Why is it that so many of us know the names of Indian textiles when it comes to a saree, but far fewer men know what they are wearing?
A Banarasi is recognised.
A Kanjeevaram is remembered.
A Jamdani, a Chanderi, a Pochampally — each carries a place, a technique, a history.
For generations, Indian women have had a relationship with textiles that goes far beyond clothing. Fabrics are spoken about, collected, gifted, inherited and passed down. Their names mean something.
For men, that relationship has largely been missing.
Our wardrobes are more often defined by categories — formal, casual, linen, cotton, printed, premium — than by the textile itself.
House of Roh began with the desire to change that.
A DIFFERENT WAY TO LOOK AT MENSWEAR
We did not set out simply to make another shirt.
We wanted to create a reason for men to look more closely at what they wear.
India has one of the richest handloom traditions in the world. Across the country, fabrics are still being created through techniques that have been refined over generations — yarns are tied and resist-dyed, patterns are calculated before they reach the loom, colours are built slowly, and cloth is woven by hand.
And yet, much of this extraordinary work rarely finds its way into the contemporary menswear wardrobe.
We saw an opportunity not to reinvent these textiles, but to give them a new place to live.
In shirts. In everyday wardrobes. In the lives of men today.
FROM THE LOOM TO THE WARDROBE
The idea was simple: take fabrics with a story, and make them easy to wear.
A Telia Rumal should not need a special occasion.
An Ikat should not feel confined to traditional clothing.
A handwoven cotton should not be valued only because it belongs to the past.
These textiles can be worn to dinner, to work, on holiday, on a Sunday afternoon, or wherever the day happens to take you.
So we began translating handloom fabrics into contemporary shirts — keeping the silhouettes familiar and allowing the textile to remain the focus.
The result is clothing that feels modern, but carries something much older within it.
WHY HANDLOOM?
Because handloom has character.
Look closely at a handwoven fabric and you begin to see what makes it different.
The slight shift in a line.
The softness of the yarn.
The irregularity in a motif.
The way a pattern meets at the edge of a weave.
These are traces of the process.
They tell you that the fabric was not produced as an anonymous surface. It was worked on, adjusted and brought into being by people who understood the craft.
That human quality is what drew us to handloom in the first place.
In a world increasingly built around speed and sameness, there is something meaningful about wearing something that took time.
WHY HOUSE OF ROH?
We wanted to create a house for Indian handloom menswear.
A place where the fabric is not merely described as “printed cotton,” but recognised by its name and origin.
Where a man can discover Puttapaka Telia Rumal, understand what makes it different from another Ikat, and know why the cloth in his shirt took so much effort to create.
Where buying a garment can also become an introduction to a craft.
That is what the word House means to us.
Not simply a fashion label, but a home for textiles, stories, techniques and ideas that deserve a place in the modern wardrobe.
THE FIRST CHAPTER
House of Roh began small, and deliberately so.
The first collection was built around handloom shirts made in limited quantities, allowing each fabric to retain its own identity.
There was no need for hundreds of styles.
The aim was to begin with a few textiles we genuinely believed in and tell their stories properly.
Among them was Puttapaka Telia Rumal — a distinctive, GI-tagged textile whose double Ikat construction and traditional yarn preparation represent the extraordinary complexity that can sit quietly inside a piece of cloth.
It was exactly the kind of fabric that made us ask the question that started House of Roh:
Why don't more men know about this?
CLOTHES WITH A MEMORY
We believe the best clothing becomes more personal with time.
It remembers where you wore it.
A dinner.
A journey.
A celebration.
An ordinary day that later becomes significant.
Indian textiles have always had this ability to carry memory.
A saree can remind someone of a wedding decades later. A fabric can belong to a region, a family, a moment.
We want men to have clothing capable of carrying that same kind of attachment.
Not because every shirt needs to become an heirloom, but because clothing can mean more when there is something behind it worth remembering.
LOOK CLOSER
House of Roh is ultimately about curiosity.
About asking where a fabric came from.
Who made it.
How the pattern got there.
Why it feels different.
Why its imperfections are worth keeping.
We want men to recognise the names of the textiles in their wardrobes.
To know a little more about the hands and places behind them.
And, hopefully, to choose pieces not simply because they are fashionable, but because they have character, craft and a story of their own.
THIS IS ONLY THE BEGINNING
India has far more textile traditions than any single collection could contain.
House of Roh will continue to explore them slowly — introducing new weaves, regions and techniques while remaining true to the idea with which we began:
Indian handlooms deserve a greater place in the modern man's wardrobe.
We hope that with every piece, another textile becomes familiar.
Another story is carried forward.
And another man begins to know what he wears.
Welcome to House of Roh.
Indian handlooms. Made for men.