No. You cannot skip this. This is the whole point!
Know What You Wear
Every House of Roh piece begins with a textile.
Across India, handlooms have been shaped over generations by place, technique and tradition. Patterns are not simply printed onto cloth; they are often built into the yarn itself, created through processes of tying, dyeing, aligning and weaving by hand.
We want the names of these textiles to mean something.
To know where a fabric comes from.
To understand how it was made.
To recognise the skill behind it.
Because when you know what you wear, you value it differently.
PUTTAPAKA TELIA RUMAL
A Textile Unlike Any Other
Puttapaka Telia Rumal is one of India’s most distinctive handloom traditions, known for its intricate double Ikat construction and its unique yarn preparation process.
Before weaving begins, the yarn is carefully treated and prepared, then resist-tied and dyed so that both the warp and weft carry the design. When these dyed yarns meet on the loom, the pattern slowly emerges — demanding extraordinary precision from the weaver.
Traditionally recognised for its bold geometry and rich colours, Telia Rumal carries a visual identity that is instantly distinctive.
Today, the craft continues in Puttapaka, Telangana, where it is protected as a GI-tagged textile tradition.
At House of Roh, we bring this remarkable fabric into contemporary shirts, allowing the weave to remain the centre of attention.
Complex in its making. Effortless in the way it is worn.
Shop Telia Rumal-Link
POCHAMPALLY IKAT
Pattern Before the Loom
In Ikat, the design begins long before the fabric is woven.
Bundles of yarn are carefully tied and resist-dyed according to a planned pattern. Only after dyeing are the threads arranged on the loom, where the design begins to reveal itself through weaving.
The characteristic softness at the edges of an Ikat motif comes from this process — a subtle reminder that the pattern exists within the yarn rather than sitting on the surface of the cloth.
Pochampally, in Telangana, has become synonymous with some of India’s most recognisable Ikat traditions, from restrained geometry to striking combinations of colour and form.
For House of Roh, its appeal lies in the balance between heritage and modernity.
Graphic enough to stand apart. Timeless enough to live beyond a season.
Shop Pochampally Ikat- Link
MANGALAGIRI
Quiet Craft
Not every handloom needs to announce itself through elaborate pattern.
Mangalagiri is valued for something quieter — fine cotton, a clean surface, lightness and an understated elegance that makes it exceptionally easy to wear.
Traditionally woven in and around Mangalagiri, Andhra Pradesh, the fabric is known for its breathable character and the simplicity of its construction.
It is precisely this restraint that makes it so relevant to contemporary menswear.
At House of Roh, Mangalagiri becomes a canvas for shirts that are uncomplicated, comfortable and distinctly Indian.
Light on the body. Rich in where it comes from.
SHOP MANGALAGIRI- Link
THE BEAUTY OF THE HUMAN HAND
Handloom is not about absolute uniformity.
A slight variation in colour, a shift in a line or a small irregularity in the weave is part of the character of cloth made by hand.
No two lengths need to be perfectly identical.
We see these differences not as flaws, but as evidence of process — reminders that the textile has passed through human hands before reaching yours.
That individuality is part of what makes handloom worth preserving.
FROM LOOM TO WARDROBE
These textiles were not created for museums.
They were made to be lived in.
House of Roh takes handloom traditions with deep histories and brings them into familiar, contemporary forms — allowing them to move naturally from the loom into the modern wardrobe.
A Telia Rumal for dinner.
An Ikat for a weekend away.
A Mangalagiri for an ordinary summer day.
No ceremony required.
Just good cloth, worn well.
AN EVER-GROWING LIBRARY
India’s handloom story is far larger than any one collection.
House of Roh will continue to discover and work with textiles from across the country — each with its own region, vocabulary, technique and character.
Some will be bold.
Some will be quiet.
Some will be familiar.
Others may be textiles you have never heard of before.
That discovery is part of the House.
One weave. One region. One story at a time.